Amazon Seller Central Pre-Fulfillment Cancel Rate Report
Essential monitoring to maintain Amazon’s 2.5% pre-fulfillment cancellation threshold
The Pre-Fulfillment Cancel Rate Report tracks orders cancelled by the seller before shipment – a critical metric that directly impacts customer trust and account health. Amazon requires sellers to maintain a pre-fulfillment cancellation rate under 2.5% to preserve buyer confidence and seller standing. This report captures detailed data about each cancelled order, including cancellation dates and account health impact indicators.
Each cancellation is recorded with order details and impact analysis, allowing you to identify patterns that lead to pre-fulfillment cancellations such as inventory management issues, pricing errors, or fulfillment capacity constraints. Understanding these patterns is essential for maintaining the reliability standards that Amazon and customers expect from professional sellers.
Key Data Fields
Order Date
The date when the customer placed their order, helping identify seasonal cancellation trends.
Order ID
Unique Amazon order identifier for tracking specific cancelled orders and customer impact.
Impacts Account Health
Critical indicator showing whether this cancellation affects your overall seller performance metrics.
Cancellation Rate
Running percentage of cancelled orders over Amazon’s calculation window (typically 7-30 days).
spacer
Threshold Status
Current position relative to Amazon’s 2.5% pre-fulfillment cancellation rate requirement.
Cancellation Reason
Internal tracking of why orders were cancelled to identify systematic issues.
Product Category
Category information to identify if certain product types have higher cancellation rates.
Customer Communication
Records of customer notifications and explanations provided for cancelled orders.
Amazon’s
Pre-Fulfillment Cancel Rate Report
Available at:
Seller Central → Performance → Account Health → Shipping Performance → Pre-Fulfilment Cancellation Rate
Recommended Monitoring Frequency & Actions
How Often to Check This Report
Daily Monitoring Essential
Check Pre-Fulfillment Cancel Rate daily as cancellations accumulate quickly and can breach the 2.5% threshold rapidly. Each cancellation has immediate impact on customer trust and account metrics.
Immediate Intervention Required
Set alerts at 2% to allow time for corrective action. Pre-fulfillment cancellations directly impact customer experience and can lead to rapid account health degradation.
Required Actions Based on Report Data
- Inventory Management Improvement
Implement real-time inventory tracking to prevent overselling and stock-out cancellations - Pricing Error Prevention
Review pricing systems and approval processes to avoid pricing mistake cancellations - Supplier Relationship Management
Improve supplier communication to reduce supply chain disruption cancellations - Fulfillment Capacity Planning
Ensure adequate staffing and resources to handle order volumes without cancellations - System Integration Review
Audit order management systems for accuracy in inventory and pricing data - Quality Control Processes
Implement checks to catch issues before orders reach fulfillment stage
Automate Your Pre-Fulfillment Cancel Rate Monitoring with Cajari
Cajari automatically tracks your Amazon Pre-Fulfillment Cancel Rate and provides immediate alerts when approaching the critical 2.5% threshold. Our platform captures detailed cancellation data with impact analysis and trend identification, helping you address systematic issues before they affect customer trust and account health. Maintain seller reliability and customer satisfaction with proactive cancellation monitoring.
Book a personalized demo with our team and discover how we can transform your agency’s workflow.
Have questions or need support? Our team is here to help with onboarding, technical issues, and any inquiries about Cajari.