Amazon Seller Central Pricing Health Report
Comprehensive monitoring of competitive pricing positions and optimization opportunities
The Pricing Health Report provides strategic insights into your pricing competitiveness across your entire product catalog. This automated report analyzes 90-day pricing trends, identifies ASINs with pricing improvement opportunities, and benchmarks your prices against competitive thresholds to maximize both profitability and Buy Box eligibility. By monitoring these metrics regularly, sellers can maintain optimal pricing strategies that balance competitive positioning with profit margins.
This report consolidates pricing data from Amazon’s Seller Central analytics, presenting ASIN-level recommendations and market position analysis in structured JSON format. The insights help sellers identify overpriced products losing sales velocity, underpriced items sacrificing profit margins, and optimal pricing windows for maximum revenue generation across their product portfolio.
Key Data Fields
ASIN Identifier
Product identifier for tracking pricing performance across your catalog.
Current Price
Your active listing price compared to competitive thresholds and market benchmarks.
Competitive Range
Price range of competitors selling the same ASIN, showing market positioning.
Pricing Suggestion
Recommended price adjustments to optimize for sales velocity or profit margins.
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Buy Box Eligibility
Whether current pricing supports Buy Box winning potential based on Amazon’s algorithm.
Sales Velocity Impact
How pricing changes could affect your conversion rates and unit sales volume.
Profit Margin Analysis
Profitability implications of suggested pricing adjustments including FBA fees.
90-Day Trend
Historical pricing performance and competitive position changes over time.
Amazon’s
Pricing Health Report
Available at:
Seller Central → Pricing→ Pricing Health
Recommended Monitoring Frequency & Actions
How Often to Check This Report
Weekly Optimization
We recommend reviewing the Pricing Health Report weekly to stay responsive to competitive changes while avoiding excessive price fluctuations that can confuse customers or trigger Amazon’s price monitoring systems.
Market Events
During high-competition periods like Prime Day, Black Friday, or product launch seasons, check pricing health daily to maintain competitive positioning and capitalize on market opportunities.
Required Actions Based on Report Data
- Adjust Pricing
Implement suggested price changes to improve Buy Box eligibility and sales velocity - Analyze Competitors
Research competitor pricing strategies and positioning for market insights - Review Margins
Evaluate profitability impacts before making significant price adjustments - Test Price Points
Experiment with suggested pricing ranges to find optimal conversion rates - Monitor Results
Track sales velocity and profit changes after implementing pricing recommendations - Automate Repricing
Set up dynamic pricing rules based on competitive thresholds and margins
Automate Your Pricing Health Monitoring with Cajari
Cajari automatically collects this Pricing Health Report from your Amazon Seller Central account and delivers it to your systems through API endpoints or webhooks. Our platform handles the complex pricing analysis and competitive research, providing structured JSON data that integrates seamlessly with your repricing tools and business intelligence dashboards. Optimize your pricing strategy with automated weekly insights and maintain competitive advantage across your entire product catalog.
Book a personalized demo with our team and discover how we can transform your agency’s workflow.
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