Amazon Seller Central Valid Tracking Rate Report
Critical tracking compliance monitoring to maintain Amazon’s 95% valid tracking requirement
The Valid Tracking Rate Report monitors the percentage of shipments that meet Amazon’s comprehensive tracking validation criteria. Amazon requires sellers to maintain above 95% valid tracking rate to ensure customer confidence and account health. This report captures detailed analysis of each tracking validation failure, including carrier approval status, tracking ID provision, ship confirmation timing, and carrier scan data.
Each shipment is evaluated against four critical Valid Tracking Rate criteria: using Amazon-approved carriers, providing valid tracking IDs, confirming shipment before delivery, and ensuring carrier tracking scans reach Amazon. The report identifies specific failures for each criterion, allowing you to address systemic tracking issues and maintain the high tracking standards required for seller success.
Key Data Fields
Order ID & Tracking ID
Unique identifiers linking specific orders to their carrier tracking numbers.
Valid Tracking Status
Overall indicator showing whether all tracking criteria were met for the shipment.
VTR Criteria 1: Approved Carrier
Validation that the shipping carrier used is on Amazon’s approved carrier list.
VTR Criteria 2: Tracking ID Provided
Confirmation that a valid tracking identification number was supplied to Amazon.
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VTR Criteria 3: Ship Confirmation Timing
Verification that shipment was confirmed before actual package delivery occurred.
VTR Criteria 4: Carrier Scan Data
Confirmation that carrier provided tracking scan information to Amazon systems.
Package Details
Package value, product category, and delivery information for context analysis.
Carrier & Shipping Method
Detailed carrier information and shipping service used for performance evaluation.
Amazon’s
Valid Tracking Rate Report
Available at:
Seller Central → Performance → Account Health → Shipping Performance
Recommended Monitoring Frequency & Actions
How Often to Check This Report
Weekly System Review
Monitor Valid Tracking Rate weekly to identify systematic issues with carrier integrations or tracking uploads. Check daily when implementing new carrier relationships or shipping system changes.
Immediate Issue Resolution
Address tracking validation failures immediately as they directly impact customer experience and can quickly accumulate to breach the 95% threshold.
Required Actions Based on Report Data
- Carrier Approval Verification
Ensure all shipping carriers used are on Amazon’s approved carrier list - Tracking Upload Automation
Implement automated systems to upload tracking numbers immediately after ship confirmation - Ship Confirmation Timing
Review fulfillment processes to ensure ship confirmation occurs before package pickup - Carrier Integration Testing
Verify that carrier tracking scans are properly transmitted to Amazon systems - System Integration Review
Audit order management systems for tracking number generation and upload reliability - Staff Training
Train fulfillment staff on proper tracking number handling and system procedures
Automate Your Valid Tracking Rate Monitoring with Cajari
Cajari automatically monitors your Amazon Valid Tracking Rate and provides detailed analysis of each tracking validation criterion. Our platform identifies specific failures across all four VTR requirements – approved carriers, tracking ID provision, ship confirmation timing, and carrier scan integration – helping you maintain the 95% performance required for optimal account health. Ensure customer confidence and account compliance with comprehensive tracking monitoring.
Book a personalized demo with our team and discover how we can transform your agency’s workflow.
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