Amazon Seller Central Shipping Performance Report
Comprehensive tracking of all critical shipping metrics affecting your seller performance
The Shipping Performance Report consolidates four critical metrics that Amazon uses to evaluate seller reliability: Late Shipment Rate, Pre-fulfillment Cancel Rate, Valid Tracking Rate, and On-Time Delivery Rate. This automated report captures performance data across different time windows (7-30 days), providing the exact metrics Amazon uses to determine account health and Buy Box eligibility.
Each metric in this report comes with Amazon’s required thresholds and your current performance against those targets. The structured JSON format includes period dates, order counts, and calculated rates, making it easy to track trends, identify issues before they impact your account, and maintain the high shipping standards required for premium seller status on Amazon’s marketplace.
Key Data Fields
Late Shipment Rate
Percentage of orders shipped after the expected ship date – must stay under 4%.
Pre-fulfillment Cancel Rate
Orders cancelled by seller before shipment – Amazon requires under 2.5%.
Valid Tracking Rate
Percentage of packages with valid tracking numbers – must exceed 95%.
On-Time Delivery Rate
Packages delivered by promised date – target is over 90% for account health.
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Period Dates
Start and end dates for each metric’s calculation window (7, 10, or 30 days).
Order Counts
Total orders and problematic orders for each metric to identify volume trends.
Performance Targets
Amazon’s required thresholds for each metric with pass/fail indicators.
Exemption Status
Orders exempted from calculations due to Amazon policies or special circumstances.
Amazon’s
Shipping Performance Report
Available at:
Seller Central → Performance → Account Health → Shipping Performance
Recommended Monitoring Frequency & Actions
How Often to Check This Report
Daily Monitoring
Check the Shipping Performance Report daily during peak seasons and at minimum three times per week during regular periods. Shipping metrics directly impact Buy Box eligibility and can change rapidly with order volume fluctuations.
Critical for Buy Box
Poor shipping performance is the fastest way to lose Buy Box eligibility. Even one day of missed targets can take weeks to recover from due to Amazon’s rolling calculation windows.
Required Actions Based on Report Data
- Adjust Handling Times
Increase handling time settings if consistently shipping late - Update Carrier Settings
Ensure all tracking numbers are properly uploaded to Amazon - Review Inventory Levels
Prevent pre-fulfillment cancellations by maintaining accurate stock - Carrier Performance Review
Switch carriers if on-time delivery rates are consistently low - Template Adjustments
Modify shipping templates to reflect realistic delivery times - Holiday Planning
Adjust operations before peak seasons to maintain metrics
Automate Your Shipping Performance Monitoring with Cajari
Cajari automatically collects this Shipping Performance Report from your Amazon Seller Central account and delivers structured JSON data to your systems via API or webhooks. Our platform navigates directly to Amazon’s shipping metrics dashboard, capturing all four critical performance indicators with their exact calculation periods and thresholds. Stay ahead of shipping issues and protect your Buy Box eligibility with real-time automated monitoring.
Book a personalized demo with our team and discover how we can transform your agency’s workflow.
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