Amazon Seller Central Search Query Performance Report
Top brand search queries with impressions, clicks, cart adds, and purchases by week
The Search Query Performance Report captures Amazon Brand Analytics data for your brand’s top search queries. This automated report tracks the full search funnel – impressions, clicks, cart adds, and purchases – by week, including your brand’s count and share at every stage. Understanding how shoppers find and choose your products is essential for keyword strategy, advertising spend, and conversion optimization.
Key Data Fields
Search Query
The customer search term, with its rank and overall search volume for the week.
Impressions
Total impressions for the query plus your brand’s impression count and share.
Clicks
Total clicks and your brand’s click count, share, and click rate for the query.
Cart Adds
How often the query leads to add-to-cart, with your brand’s count and share.
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Purchases
Purchases attributed to the query, with your brand’s purchase count and share.
Click and Purchase Rates
Funnel conversion rates showing where shoppers drop off between search and sale.
Price Comparison
Your brand’s average price versus the market at the click, cart-add, and purchase stages.
Shipping Speed Signals
Same-day, one-day, and two-day shipping counts at each funnel stage.
Amazon’s Search Query Performance Dashboard
Available at:
Seller Central → Brands → Brand Analytics → Search Query Performance
Recommended Monitoring Frequency & Actions
How Often to Check This Report
Weekly Monitoring
Review query performance weekly when new Brand Analytics data lands, so keyword and pricing moves track real search behavior.
Strategy Reviews
Run a monthly deep dive to spot share trends, emerging queries, and funnel drop-offs worth acting on.
Required Actions Based on Report Data
- Defend High-Share Queries
Keep advertising and inventory strong on queries where your brand already wins - Fix Funnel Drop-Offs
Improve main images, titles, and pricing on queries with impressions but weak click or purchase share - Close Price Gaps
Compare your brand price to the market price at each stage and adjust where you are losing the sale - Feed Keywords Back
Push winning queries into listing content and ad campaigns
Automate Your Search Query Performance Monitoring with Cajari
Cajari automatically collects this Search Query Performance Report from your Amazon Seller Central account and delivers structured data to your systems through API endpoints or webhooks. Our platform handles the complex authentication and navigation, then provides detailed report data that integrates seamlessly with your existing workflow.
Book a personalized demo with our team and discover how we can transform your Amazon data workflow.
Have questions or need support? Our team is here to help with onboarding, technical issues, and any inquiries about Cajari.